Shop Lipsticks Find your shade

Shop Lip Liners

Welcome to
Better Beauty, babe!

Shop collection Find your shade

Your favorite essentials, curated - by you.

Pack of Lipstick 4.5

Our Collections

Specially curated for you.

Signature lip shades for you

Available in 15 Velvet matte shades

Shop now

Signature lip liners for you

Available in 6 rich & creamy shades

Shop now

Find your shade

Tap a shade. Switch skin tones. See the difference.

Skin Tone

15 Shades

Showing recommendations for Fair Skin | Plum Theory

Plum Theory

₹ 450.00

Know more

Lipstick

Bare 01

Universal warm nude, Velvet matte

₹ 450

Trending

Lipstick

Deep Core

Deep plum meets brown, Velvet matte

₹ 450

Trending

Lipstick

Spectrum

Bright multi dimensional pink, Velvet matte

₹ 450

Lipstick

Skinline

Second-skin beige nude, Velvet Matte

₹ 450

Trending

Lipstick

Balance

Universal warm nude, Velvet matte

₹ 450

Lipstick

Pulse

Soft Everyday pink, Velvet Matte

₹ 450

Lipstick

Plum Theory

Rich smoky plum, Velvet Matte

₹ 450

Lipstick

Dark Matter

Cool toned espresso brown, Velvet matte

₹ 450

Trending

Lipstick

Amber

Golden honey brown, Velvet Matte

₹ 450

Lipstick

Grounded

Earthy Cocoa brown, Velvet matte

₹ 450

Lipstick

Code Red

Rich Bold classic red, Velvet Matte

₹ 450

Trending

Lipstick

Soft Reset

Moody mauve rose, Velvet Matte

₹ 450

Trending

Lipstick

Burnt Sienna

Warm burnt orange, Velvet Matte

₹ 450

Lipstick

Firewall

Fierce Brick Red, Velvet Matte

₹ 450

Lipstick

Baseline

Warm rosewood brown, Velvet matte

₹ 450

Lip Liner

Roseline

Soft pink outline, plump and sculpt

₹ 299

Lip Liner

Deep Contour

Rich brown definition, plump and sculpt

₹ 299

Trending

Lip Liner

Merlot

Deep berry wine, plump and sculpt

₹ 299

Lip Liner

Pixel red

True red definition, plump and sculpt

₹ 299

Lip Liner

Nutmeg 01

Warm nude brown, plump and sculpt

₹ 299

Trending

Lip Liner

Terra Metric

Warm teracotta outline, plump and sculpt

₹ 299

Better Beauty is made for lips that refuse to settle.

We built Better Beauty because Indian women deserve lip products designed for their skin, not adapted from someone else's palette.

Better Beauty is made for lips that refuse to settle.

We built Better Beauty because Indian women deserve lip products designed for their skin, not adapted from someone else's palette.

Know more →

This is one of those products where you use it once and suddenly every other lipstick in your drawer feels... unnecessary I've genuinely stopped reaching for anything else. Didn't think I'd have a favourite this fast.

Drishti Mehta

The lipstick itself is honestly such a dream because it gives that perfect matte look without feeling heavy. It’s become one of those products I reach for without even thinking.

Disha Janardhan

The lipstick-liner duo won me over - rich color, all-day wear, and it doesn’t dry out my lips like others do. The packaging feels sleek and luxe, not like a 2ml product at all. It’s proof that less really can be more.

Kaanya Pandhi

There are so many beauty brands out there, but Better Beauty actually feels like it understands what we want now. It’s not just about owning another product it’s about making better choices without compromising on how good something looks and feels.

Aprajita Singh

This has officially replaced the random 5 lipsticks sitting in my bag that I never use 😭 The shade is literally perfect, the formula is so comfortable, and it just makes me feel more put together even on my most basic days.

Vanshika Rajput

Not gonna lie, I picked this up because it looked cute Ended up falling in love with the formula instead. It doesn't do that weird flaky thing after a few hours and the shade somehow goes with everything I wear.

Dipanshi Bagaria