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Welcome to
Better Beauty, babe!
Shop collection Find your shade

Your favorite essentials, curated - by you.

Build your box - Pack of 3 Build your box - Pack of 3
Each of 15ml 4.5

Build your box - Pack of 3

₹999
Customize
Build your box - Pack of 5
Each of 15ml 4.5

Build your box - Pack of 5

₹1,499
Customize
Build your box - Pack of 7
Each of 15ml 4.5

Build your box - Pack of 7

₹1,999
Customize
Build your box - Pack of 15
Each of 15ml 4.5

Build your box - Pack of 15

₹4,099
Customize
Lipstick + Liner combo
Each of 15ml 4.5

Lipstick + Liner combo

₹699
Customize

Find your shade

Tap a shade. Switch skin tones. See the difference.

Model Face

Skin Tone

15 Shades

Showing recommendations for Fair Skin | Plum theory
Plum theory
Plum theory
₹ 450.00
Know more

Browse by shades.

From everyday nudes to statement hues, find the perfect match for your lips.

Badge Background Bestseller
Merlot Merlot
Lip Liner

Merlot

₹ 299
Pixel red Pixel red
Lip Liner

Pixel red

Bright cherry red, smooth matte

₹ 299
Bare 01 Bare 01
Lipstick

Bare 01

Soft nude beige, creamy matte

₹ 450
Nutmeg 01 Nutmeg 01
Lip Liner

Nutmeg 01

₹ 299
Roseline Roseline
Lip Liner

Roseline

Dusty rose, velvet matte

₹ 299
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Terra metric Terra metric
Lip Liner

Terra metric

₹ 299
Deep contour Deep contour
Lip Liner

Deep contour

Rich chocolate brown, creamy matte

₹ 299
Badge Background Bestseller
Spectrum Spectrum
Lipstick

Spectrum

₹ 450
Badge Background Bestseller
Amber Amber
Lipstick

Amber

₹ 450
Badge Background Bestseller
Deep core Deep core
Lipstick

Deep core

₹ 450
Grounded Grounded
Lipstick

Grounded

₹ 450
Plum theory Plum theory
Lipstick

Plum theory

₹ 450
Skinline Skinline
Lipstick

Skinline

₹ 450
Badge Background Bestseller
Soft reset Soft reset
Lipstick

Soft reset

Muted beige with a hint of pink, satin...

₹ 450
Code red Code red
Lip Product

Code red

₹ 450
Baseline Baseline
Lipstick

Baseline

₹ 450
Pulse Pulse
Lipstick

Pulse

Vibrant rose pink, satin finish

₹ 450
Badge Background Bestseller
Burnt sienna Burnt sienna
Lip Product

Burnt sienna

₹ 450
Badge Background Bestseller
Balance Balance
Lipstick

Balance

₹ 450
Firewall Firewall
Lipstick

Firewall

Fiery crimson, matte finish

₹ 450
Dark matter Dark matter
Lipstick

Dark matter

A precision lip liner that defines, shapes, and...

₹ 450
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Better Beauty is made for lips that refuse to settle.

We built Better Beauty because Indian women deserve lip products designed for their skin, not adapted from someone else's palette.

Better Beauty is made for lips that refuse to settle.

We built Better Beauty because Indian women deserve lip products designed for their skin, not adapted from someone else's palette.

Know more →
Signature lip shades for you

Signature lip shades for you

Available in 15 Velvet matte shades

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Signature lip liners for you

Signature lip liners for you

Available in 6 rich & creamy shades

Shop now
The first makeup brand in India to get Clinically tested and Dermat Approved.

The first makeup brand in India to get Clinically tested and Dermat Approved.

Check our reports we made after surveying 1000+ women.
View reports

Free Shipping

On all orders above ₹999

Easy Returns

UPI, cards, COD & pay later

Quick Delivery

Delivered in 3—5 business days