Why Better Beauty?

After juggling both acting as a career and her personal life successfully, Anita Hassanandani wanted to turn to an entrepreneur with something that she really believed in. Having been a strong advocate of the preservation of the environment and sustainability, she decided to take up the mantle of clean beauty and create a brand of her own that reflects her own set of values. She believes that skincare should be simple and yet effective. She wanted to extend the gift of great skin and confidence to people by building a brand that’s premium, yet affordable. Minimalist skincare for Anita, is all about knowing your skin, your needs and having a solution that is crafted for that. It is here to stay because it is less time consuming, and gives you what you deserve - better skincare, Better Beauty.

After 1.5 years of research, development and numerous trials, the Better Beauty team was able to find the perfect blend of ingredients to suit the customers needs and address their concerns. With ingredients like Hyaluronic Acid, Vitamin C, Niacinamide, Alpha Arbutin, Ferulic Acid, Lemon Extracts, Baobab Oil, Ectoin Natural, and a lot more, Better Beauty ensures that it doesn’t use anything synthetic or harsh on the skin and can proudly back the claims mentioned.