Better Beauty products are made with effective formulas and good-for-you ingredients to give confidence to our community in India. Clean beauty is an integral part of our philosophy, not just a buzzword.
We believe in what works. Our goal is to help everyone understand what our ingredients do for your skin whether they’re found in nature or from a lab. We rely on clinical research & scientific data on the ingredients we put in our formulas to make sure they’re good for you & your skin.
We’re open about our standards because we want you to feel confident every time you add a Better Beauty product to your cart. Under every product page you’ll find full ingredient listings, independent clinical testing results and more! Have questions? Just ask!
We all have different skin, goals & lifestyles — that’s what makes us unique. At Better Beauty, we don’t believe in fear mongering or causing you to doubt other brands in your routine by trash talking other ingredients. We want you to do what’s best for you.
A Scientific Approach To Clean
Since there are no specific regulations by the Indian government around the definition of "clean" in the beauty industry, at Better Beauty we turn to clean beauty authorities such as industry experts and major retailers to ensure that our products meet high standards. Our products are formulated to comply with European cosmetic standards. Our philosophy is centered on the belief that you shouldn't have to choose between what's healthy and what works.
Ourthanks, but no thanksList
If there's any doubt regarding an ingredient's safety, it goes on our "no" list — no excuses. There are over 1,600 ingredients that have no place in Better Beauty formulas, including the below.
retinol • octinoxate or oxybenzone • mineral oil or petrolatum
Experience the Power Good-For-You
Better Beauty's results-driven approachable formulas use powerful actives and skin-health-supporting ingredients that your skin will love. Our entire collection is dermatologist-tested and approved, allowing us to continuously improve our product development guidelines and ensure that we produce only good-for-you skincare products.