What Does Clean Mean at Better Beauty

Better Beauty products are made with effective formulas and good-for-you ingredients to give confidence to our community in India. Clean beauty is an integral part of our philosophy, not just a buzzword.

A Scientific Approach To Clean

Since there are no specific regulations by the Indian government around the definition of "clean" in the beauty industry, at Better Beauty we turn to clean beauty authorities such as industry experts and major retailers to ensure that our products meet high standards. Our products are formulated to comply with European cosmetic standards. Our philosophy is centered on the belief that you shouldn't have to choose between what's healthy and what works.

Ourthanks, but no thanksList

If there's any doubt regarding an ingredient's safety, it goes on our "no" list — no excuses. There are over 1,600 ingredients that have no place in Better Beauty formulas, including the below.

• parabens • phthalates • sulfates (SLS & SLES) • formaldehyde-releasing preservatives •

retinol • octinoxate or oxybenzone • mineral oil or petrolatum

Experience the Power Good-For-You

Better Beauty's results-driven approachable formulas use powerful actives and skin-health-supporting ingredients that your skin will love. Our entire collection is dermatologist-tested and approved, allowing us to continuously improve our product development guidelines and ensure that we produce only good-for-you skincare products.


Eco Friendly

Cruelty Free

Dermatologically Tested