Anita Hassanandani is a Hindi television industry veteran who has played the lead in some of the most iconic serials and daily soaps, making her one of the most celebrated artists of this industry. Having taken major strides in the industry early on in her career, she had also forayed into films to deliver some memorable roles. She also has been brand ambassadors for brands across various categories. She has been very vocal about being more environmentally conscious at an individual level and has been a strong advocate of clean beauty. Using her expertise in the beauty category, she has led from the front to launch Better Beauty, a clean beauty brand for a more holistic experience for beauty enthusiasts.